Certificate in Marketing and Digital Strategy – Cert (Mkt & Digital Strategy) (Self-Paced)

Welcome to the Certificate Course in Marketing and Digital Strategy, a comprehensive program designed to equip you with the knowledge and skills necessary to excel in the dynamic world of modern marketing. In today’s digital age, an effective marketing strategy is essential for any business or organization to succeed, and this course is your gateway to understanding and mastering the principles of marketing and digital strategy.

✅ Duration: 05 Months
✅ Medium: English
✅ Course Fee: Rs. 32,000

Career Pathways:

✅ Digital Marketing Assistant

✅ Content Writer

✅ Social Media Coordinator

✅ Search Engine Optimization (SEO) Assistant

✅ Email Marketing Coordinator

✅ Data Analyst

✅ Market Research Assistant

✅ Digital Marketing Intern

✅ Sales and Marketing Coordinator

✅ Customer Service Representative

✅ Marketing Support Specialist

Study Pathways

✅ Take your study further with diploma courses offered at Fayol Academy of Business.

Course Learning Outcomes

On successful completion of this course, the learner should be able to:

✅ Demonstrate a thorough understanding of marketing principles, concepts, and theories.

✅ Analyze consumer behavior and preferences to inform marketing strategies effectively.

✅ Acquire proficiency in digital marketing techniques, tools, and channels, including SEO, social media, content marketing, and email marketing.

✅ Collect, interpret, and use data analytics to make informed marketing decisions and optimize campaigns.

✅ Formulate and implement social media marketing plans to engage and grow online communities.

✅ Craft engaging and relevant content that resonates with target audiences and supports marketing objectives.

✅ Develop and manage effective email marketing campaigns, from list segmentation to campaign analysis.

✅ Optimize websites and content for search engines to improve online visibility and rankings.

✅ Develop creative and compelling marketing content, including visuals, video, and written materials.

Entry requirements

✅G.C. E (A/L) Three Passes or

✅G.C. E (O/L) Six Passes including English with 01 year of experience.

Entry recommendations

To be prepared for this course, we recommend that you have:

✅Proficiency in both written and spoken English communication.

✅The ability to consult with others and work in teams.

Term 1 (2.5 Months)

✅ Fundamentals of Marketing Management (1 credit)
✅ Understanding the Market (1 credit)
✅ Developing a Viable Market Strategy (1 credit)
✅ Designing and Communicating Value (1 credit)
✅ Delivering Value (1 credit)
✅ Managing Growth (1 credit)

Term 2 (2.5 Months)

✅ Introduction to Digital Marketing (1 credit)
✅ Website and Content Marketing (1 credit)
✅ Social Media Marketing (1 credit)
✅ Email Marketing and Online Advertising (1 credit)
✅ Analytics and Strategy (1 credit)

Teaching /Learning Methods

✅ Self-Paced

This delivery method is entirely an online self-managed approach with no lectures. We provide our learners support throughout the learning pathway via the learning management system (LMS) which provides lesson materials, recorded lectures, and other learning resources.

Registration

Once registered, a student is expected to start the program and complete it successfully within the first offering. However, for any student who is not successful in the first offering, the period of registration will be valid only for another two consecutive offerings of the program.

Assessment Structure

Awarding of Grades

The grades are awarded as follows. The passing mark for each course will be 40%, which is equivalent to a Grade ‘C’.

Those who are not successful in achieving a passing grade at the first attempt will be allowed to sit the final examination at the subsequent offer of the course. A maximum number of two retake attempts are allowed for each course. To qualify for the Certificate in Marketing and Digital Strategy a student needs to obtain a minimum of a ‘C’ grade in each course.