Diploma in Marketing and Digital Strategy – Dip (Mkt & Digital Strategy) (Self-Paced)

Welcome to the Diploma in Marketing and Digital Strategy, a comprehensive 12-month program designed to equip you with the advanced knowledge and skills necessary to excel in the dynamic and ever-evolving world of modern marketing. This program goes beyond the basics, offering an in-depth exploration of marketing principles and advanced digital strategies that will empower you to take your career to the next level.

✅ Duration: 12 Months
✅ Medium: English
✅ Course Fee: Rs. 67,000

Career Pathways

✅ Digital Marketing Specialist

✅ Marketing Strategist

✅ Social Media Manager

✅ Content Marketing Manager

✅ SEO Specialist

✅ Email Marketing Specialist

✅ Marketing Analyst

✅ Digital Advertising Strategist:

✅ Brand Executive

✅ E-commerce Manager

✅ Inbound Marketing Specialist

✅ Marketing Consultant

✅ Digital Marketing Entrepreneur

✅ Customer Relationship Manager

✅ Market Research Analyst

✅ Public Relations Specialist

✅Marketing Operations Manager

Study pathways

✅ Take your study further with diploma courses offered at Fayol Academy of Business.

Course Learning Outcomes

On successful completion of this course, the learner should be able to:

✅ Develop a solid understanding of core marketing concepts and principles, including the marketing mix, market segmentation, and consumer behavior.

✅Acquire essential knowledge of digital marketing channels and strategies, including social media, content marketing, email marketing, and SEO.

✅Learn to gather and interpret data to make informed marketing decisions, measure the success of campaigns, and understand customer behavior.

✅Develop the ability to create compelling marketing content and effectively communicate with target audiences through various digital channels.

✅Gain an understanding of branding fundamentals and basic strategic approaches to building and managing a brand’s identity and reputation in the digital space.

Entry requirements:

✅Successful completion of a Certificate in Marketing/Digital Marketing from a recognized national or international institute or

✅Marketing Management Undergraduates or

✅G.C.E. A/L with 1-year executive experience or

✅Graduate from a recognized University or

✅G.C.E. O/L with 3 years of Executive Experience.

Entry recommendations:

To be prepared for this course, we recommend that you have:

✅ Proficiency in both written and spoken English communication.

✅ The ability to consult with others and work in teams.

Term 1 (3 Months)

✅ Fundamentals of Marketing Management (2 Credits)

✅ Understanding the Market (2 Credits)

✅ Developing a Viable Market Strategy (2 Credits)

Term 2 (3 Months)

✅ Designing and Communicating Value (3 Credits)

✅ Delivering Value (3 Credits)

✅Managing Growth (3 Credits)

Term 3 (3 Months)

✅ Introduction to Digital Marketing (3 Credits)

✅ Digital Marketing Strategy Development (3 Credits)

✅ Digital Marketing: Implementation and Practice (3 Credits)

Term 4 (3 Months)

✅ Hands-on Learning (6 Credits)

Teaching /Learning Methods

✅ Self-Paced

This delivery method is entirely an online self-managed approach with no lectures. We provide our learners support throughout the learning pathway via the learning management system (LMS) which provides lesson materials, recorded lectures, and other learning resources.

Registration

 Once registered, a student is expected to start the program and complete it successfully within the first offering. However, for any student who is not successful in the first offering, the period of registration will be valid only for another two consecutive offerings of the program.

Assessment Structure 

 Awarding of Grades

 The grades are awarded as follows. The passing mark for each course will be 40%, which is equivalent to a Grade ‘C’.

Those who are not successful in achieving a passing grade at the first attempt will be allowed to sit the final examination at the subsequent offer of the course. A maximum number of two retake attempts are allowed for each course. To qualify for the Diploma in Marketing and Digital Strategy, a student needs to obtain a minimum of a ‘C’ grade in each course.